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Island Abbey Foods Ltd.™ will now showcase their Honibe® Honey Lozenges™ in all Loblaw Companies Ltd. stores across Canada including: Atlantic Superstore, Real Canadian Superstore, Zehrs, Fortinos, Your Independent Grocer, No Frills, and many others.

Island Abbey Foods Ltd.™ Announces Today That Honibe® Honey Lozenges™ Will Be Showcased Nationwide In The Largest Grocery Chain In Canada: Loblaw Companies

FOR IMMEDIATE RELEASE:

Charlottetown, PE, Canada – November 6th, 2012 – Island Abbey Foods Ltd.™, a PEI based natural health product and specialty food producer, has announced a collaboration deal with Loblaw Companies Limited. This deal will showcase the Honibe® Honey Lozenges™ in Loblaw stores across Canada. The lozenges will be found in a large number of Loblaw banners including: Atlantic Superstore, Real Canadian Superstore, Zehrs, Fortinos, Your Independent Grocer, No Frills, and many others.

Honibe Honey Lozenges are for the temporary relief of sore throat and nasal congestion. Honibe Honey Lozenges are only 10 calories per piece (2.6 g), have no sugar added and are available in blister packages of 10 lozenges. Honibe Honey Lozenges are conveniently sized for easy transport in pockets, cars, briefcases or purses.

"We are thrilled to announce that our lozenges, the world’s first lozenge made with pure honey, will be launching in Loblaw stores nationwide" stated John Rowe, President of Island Abbey Food Ltd. "Having our Honibe Honey Lozenges listed within the largest grocery chain in Canada is a milestone for our Honibe brand. We are excited to develop a partnership with a company built upon nearly a century of success within the grocery industry."

The Honibe product line has received major national and international recognition with the Honey Drop being awarded the most prestigious food award in the world at SIAL Paris 2010, the Global SIAL d’Or (Gold Medal), which recognized the Honibe Honey Drop as “The Best New Food Product in the World”. Using the same proprietary technology as the award winning Honey Drop, the Honibe product line has since expanded to include Honey Delights candies, Honey Sprinkles for cooking and baking, and Honey Lozenges for coughs and colds. Honibe was subsequently honoured with the “Canada Brand Business Award” at SIAL (Toronto) in 2011. Honibe was also featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors. The Dragons smelled money in the honey pot as Honibe was offered one of the largest deals in the shows history. Most recently, the Canadian Space Agency selected the Honibe Honey Drop as one of its ‘Snacks For Space’ and the Honey Drop will be going to the International Space Station with Canadian Commander Chris Hadfield’s 2012 mission.

About Island Abbey Foods Ltd.

Island Abbey Foods Ltd. is a natural health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe brand we offer innovative products like the Honey Drop, the world’s first 100% pure, no mess, non-sticky solid honey: Honey To Go! We also have Honey Delights honey candies, Honey Sprinkles granulated honey and Honey Lozenges with added menthol and eucalyptus for sore throat and nasal congestion relief.

For more information please visit us on the web at www.Honibe.com or www.IslandAbbeyFoods.com.

About Loblaw Companies Limited

Loblaw Companies Limited (Loblaw) is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Through our portfolio of store formats, we are committed to providing Canadians with a wide, growing and successful range of products and services to meet their everyday household demands. We are known for the quality, innovation and value of our food offering. We offer Canada's strongest control label program, including the unique President's Choice, no name and Joe Fresh brands. In addition, we provide customers with President's Choice Financial services and offer the PC points loyalty program. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135,000 full-time and part-time employees. This makes us one of Canada’s largest private-sector employers. We are committed to being socially responsible by respecting the environment, sourcing with integrity, making a positive difference in our community, reflecting our nation’s diversity and being a great place to work.

For more information on Loblaw Companies Limited please visit them at www.Loblaw.ca.

To find a Loblaw store location anywhere across Canada, please visit them at LoblawStores.ca/LCLOnline/.

Media Inquiries:

Island Abbey Foods Ltd.

Lindsay Mulligan, Marketing Manager

Phone: 902-367-9722

Email: lmulligan@honibe.com

Download print version of this press release in .PDF format here.

Sales Inquiries:

For National Regional Accounts please contact Crossmark www.crossmark.ca.
For Atlantic Canadian Accounts please contacts AMCA www.amca.ca.
If you are an independent or international customer, please contact us directly www.honibe.com.

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