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Honibe - Pure Honey Joy


Intro:

Honibe™ - Pure Honey Joy™ Takes on the Dragons, Wednesday, January 19th, 2011 at 8PM. Watch CBC's popular Dragons' Den show as John and Justin Rowe pitch Honibe™ - Pure Honey Joy™'s one of a kind dried honey products to the Dragons! Will they slay the beast or be eaten alive? You'll have to watch to find out!

Honibe™ - Pure Honey Joy™ Takes on the Dragons
Honibe™ on CBC's Dragons' Den January 19th, 2011

FOR IMMEDIATE RELEASE:

Charlottetown, PE - January 11, 2011 - Island Abbey Foods Ltd. today announced that their Honibe™ brand of 100% pure dried honey products will be pitched on CBC Television’s popular Dragons’ Den show. Honibe™ will be presented on season 5, episode # 12 airing January 19th, 2011 at 8PM across the country.

The Dragons' Den is where aspiring entrepreneurs pitch their business concepts and products to a panel of Canadian business moguls who have the cash and the know-how to make it happen. The Dragons are venture capitalists that invest their money in promising business ventures that are ready for major growth.

“The Dragons’ Den is a tremendous opportunity to introduce our Honibe™ brand of honey products to a national audience across Canada,” stated John Rowe, President of Island Abbey Foods Ltd. “With almost 2 million viewers every week, it is one of the most popular shows on the CBC. In addition to this incredible exposure, we have the potential to partner with one or more of the Dragons who are some of Canada’s most recognized and successful business people. It is exciting to be able to pitch our first of their kind honey products in front of the Dragons to see if they see the same growth potential in our company as we do. I hope they like honey!”

The Honibe™ brand has received major international recognition in recent months with the Honey Drop™, named as the Global SIAL d’Or Winner 2010 for the best new food product in the world. The Honey Drop™ solves a common problem: liquid honey can be messy. The Honey Drop™ is an individual serving (one teaspoon / 5 g.) of 100% pure dried honey without any additives. It is ideal for sweetening tea or coffee. Simply drop into a hot beverage and stir. You have all of the natural honey flavour without the usual honey mess.

In addition to the Honey Drop™, we also offer Honey Delights™: the world’s first 100% pure honey candies, Honey Sprinkles™: granular honey for desserts, baking, ingredient use and more, as well as, the world’s first pure Honey Lozenges™ with natural therapeutic ingredients.

For more information please visit us on the web at www.Honibe.com.

About Island Abbey Foods Ltd.

Island Abbey Foods Ltd. is a specialty honey producer based in Prince Edward Island, Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe™ (honee-bee) brand honey is our line of all natural, specialty honey from PEI. Under our Honibe™ brand we offer innovative products like the Honey Drop™, the world’s first 100% pure, no mess, non sticky honey, and a better tasting sugar cube. We also have a 100% pure honey candy called Honey Delights™, granular honey called Honey Sprinkles™ and Honey Lozenges™ for cough and sore throat relief.

About Dragons' Den

The Dragons' Den is where aspiring entrepreneurs pitch their business concepts and products to a panel of Canadian business moguls who have the cash and the know-how make it happen. They've all been there themselves, so they know what it takes to turn a good idea into a successful business. It takes more than passion to convince these boardroom giants that an idea is worth their attention. The Dragons are ruthless and rightly so - it's their own personal money on the line.

Media Inquiries:

Island Abbey Foods Ltd.

Graham Watts, Marketing Coordinator

Phone: 902-367-9722

Email: graham@honibe.com

Download print version of this press release in .PDF format here.

If you are interested in speaking to any of the Dragons or host Dianne Buckner regarding media opportunities, please feel free to contact Laurie Weir at Veritas Communications, (416) 482-0723, weir@veritascanada.com.

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