Island Abbey Foods Ltd.™ flagship product the Honibe® Honey Drop® will be blasting-off to the International Space Station today December 19th, 2012. The Honey Drop® will be on a mission led by Commander Chris Hadfield who will be the first Canadian to ever take command of the International Space Station as of March 2013.
The Honey Drop, The Ultimate Fuel For Astronauts, Will Be Powering Commander Chris Hadfield's Mission To The International Space Station
FOR IMMEDIATE RELEASE:
Charlottetown, PE, Canada – December 19th, 2012 – Island Abbey Foods Ltd.™ will be breaking the boundaries of space as its flagship product, the Honibe® Honey Drop®, gains altitude on its way to the International Space Station to become a nutritional snack for Commander Chris Hadfield's Expedition 35 Crew. The Honibe Honey Drop was chosen in April 2012 as a finalist in the NASA “Snacks For Space!” competition. The Honey Drop will be used as a convenient and portable snack for the astronauts during their rigorous activities during their mission at the International Space Station.
The Honibe Honey Drop is an individual serving (one teaspoon/5g) of 100% pure dried honey without any additives. It is ideal for sweetening tea, coffee or any hot beverage and are available in 12 count packages. The Honey Drop is conveniently sized and packaged for easy transport in pockets, cars, briefcases or purses.
“Our goal as a Canadian health food company is to provide nutritional convenient alternatives to our consumers,” stated John Rowe, President and CEO of Island Abbey Foods Ltd. “We are very proud to be able to provide the members of Commander Hadfield’s team with our Honey Drop as a great source of nutrition and energy in space. The entire Honibe team is very excited to have our Honey Drop blast-off into Canadian space exploration history alongside Commander Chris Hadfield and the Expedition 35 Crew.”
Island Abbey Foods flagship brand Honibe has seen huge growth and recognition in the last few years. The Honibe Honey Drop achieved the most prestigious food award in the world at SIAL Paris 2010, the Global SIAL d’Or (Gold Medal).Which recognized the Honibe Honey Drop as “The Best New Food Product in the World”. Using the same proprietary technology as the award winning Honey Drop, the Honibe product line has since expanded to include Honey Delights candies, Honey Sprinkles for cooking and baking, and Honey Lozenges for coughs and colds. Honibe was subsequently honoured with the “Canada Brand Business Award” at SIAL (Toronto) in 2011. Honibe was also featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors. The Dragons smelled money in the honey pot as Honibe was offered one of the largest deals in the shows history. In August 2012, the Canadian Space Agency selected the Honibe Honey Drop as one of its ‘Snacks For Space’ and the Honey Drop will be going to the International Space Station with Canadian Commander Chris Hadfield’s December 2012 mission. Most recently, Island Abbey Foods was given the honour of being named one of Progress Magazines Fastest Growing Companies in 2012.
About Island Abbey Foods Ltd.
Island Abbey Foods Ltd. is a natural health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe brand we offer innovative products like the Honey Drop, the world’s first 100% pure, no mess, non-sticky solid honey: Honey To Go! We also have Honey Delights honey candies, Honey Sprinkles granulated honey and Honey Lozenges with added menthol and eucalyptus for sore throat and nasal congestion relief.
Island Abbey Foods Ltd.
Lindsay Mulligan, Marketing Manager
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